CONTENT

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We share featured content from our research and project results. We’d like to contribute to the open exchange of ideas and thereby inspire the Foresight community as well as the larger society.

FEATURED ARTICLES

LONGEVITY IS NOT WHAT YOU THINK!

Longevity is already reshaping how we live, learn, work, consume, and connect. And yet, most business strategies still treat it as an afterthought. It’s rarely integrated into innovation pipelines, customer segmentation, or brand positioning — as if longer life were simply a backdrop, not a force capable of disrupting entire systems. This white paper is a call to action. It argues that longevity is not just a public health challenge or a social issue. It is a cultural, economic, and strategic shift — one that compels businesses to rethink their timeframes, their audiences, and their very reason for being, through concrete questions of design, value, and adaptation.

PUSH FOR PLURALISM

A Call to Reclaim and Reinvent the Democratic Imagination in a Multipolar World: As part of the “Alternative Futures” project, the Foresight Academy talked to supporters and thought leaders from different countries and political movements, from Russia and China to MAGA and Milei, and explored different socio-cultural backgrounds, narratives and images. Based on this, our foresight collaborative shares our thoughts and proposals for action: We advocate a realignedand humbled view of the “Western worldview paradigm”, while upholding our belief in the enduring strength of pluralistic democracy. This is a push to recalibrate our vision, defend what is worth preserving, and advance new narratives of solidarity, freedom, and shared humanity.

SOCIAL MEDIA TRENDS

Over the past decade, social media has triggered change in the fabric of society and the lives of many people. In this article, Dr. Annekathrin Kohout and Prof. Dr. Wolfgang Ullrich analyse the most important changes in social media with a clear focus on new phenomena in visual culture. How do they affect the everyday reality of societies? What new formats trigger change? And what does this evolving visual culture mean for companies and brands going forward? Read Annekathrin’s and Wolfgang’s article based on the book series “Digitale Bildkulturen” which they co-edit.

TRENDS IN VISUAL AESTHETICS

Pictures are powerful. To understand how they show the Zeitgeist and how they impact it, we talked to Dr. Rebecca Swift, VP, Global Head of Creative Insights at Getty Images. Changes in society – the corona crisis, a growing need for inclusivity, the dawning of the era of social good – all reflect in the pictures to which we are drawn. What will be the defining images of our time? For Rebecca’s insightful perspective on visuals present, and future click on the button below.

"THE FUTURE TAKES PLACE OUTSIDE THE COMFORT ZONE."

Remo Masala, travel visionary and former CMO of Designhotels, Kuoni and Thomas Cook Group, is constantly searching for answers. He wants to know: What kind of destination and hotel concepts will exist? As a trend receiver, he has also provided some information for our research project. In this interview, he reveals why the project has helped him as well and how it has enabled him to develop further.

NEW SPIRITUALITY

How do we search for balance in the 21st century? Find out about the myriad of drivers heightening our need to embrace spirituality, from a need to belonging to lingering fear and instability. We see signals of this trend expressed in diverse aspects of society.

ENLIGHTENMENT 2.0

Learn about the growing desire for a revival of the enlightenment values across societies globally. What does a better world look like? Our study sheds light on the desire for reason, equality, liberty, and joy that transcends regions. Join us in learning about the enlightenment revival set to grow as we move towards 2030!

5 PILLARS OF CHANGE

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In 2021, the Foresight Academy explored five areas that will undergo massive change in the next decade, the so-called 5 Pillars of Change. Learn about the most relevant insights regarding Technological Change, Ecological & Health-related Change, Infrastructural Change, Aesthetic Change, and Consumption & Households of the Future.